Office Locations
Integration Methods
Supported Plugins
Selro is a cloud-based ecommerce operations platform that helps multichannel sellers manage, automate, and scale their online businesses from a single system. Designed for growing retailers and brands, Selro centralises inventory, orders, listings, shipping, and reporting—reducing manual work, preventing overselling, and improving operational efficiency.
Selro supports sellers at every stage of growth, providing real-time visibility and automation across all sales channels. By acting as a single source of truth, the platform enables businesses to deliver a consistent customer experience while handling increasing order volumes with confidence.
Popular Integrations
Selro integrates with leading marketplaces, ecommerce platforms, and service providers, allowing sellers to build a flexible and scalable tech stack. Popular integrations include Amazon (including Amazon Shipping), eBay, Shopify, WooCommerce, Etsy, and TikTok Shop, enabling seamless syncing of listings, inventory, and orders.
For fulfilment, Selro connects with major carriers such as Royal Mail, DPD, Evri, and DHL, allowing users to automate shipping rules, generate labels, and track deliveries from one dashboard.
With a strong focus on automation and continual innovation, Selro empowers ecommerce businesses to scale efficiently and stay in control as they grow.
Centralised Order Management – Fruugo orders are automatically imported into Selro, where they can be processed, picked, packed, and shipped together with orders from other marketplaces.
Real-Time Inventory Sync – Stock levels are kept in sync across Fruugo and all connected channels, helping to prevent overselling and maintain accurate availability.
Automated Shipping & Label Printing – Retailers can generate shipping labels, apply shipping rules, and manage fulfilment for Fruugo orders using integrated carriers such as Royal Mail, DPD, Evri, and DHL.
Multichannel Automation – Selro automates repetitive tasks like order routing, status updates, and dispatch notifications, reducing manual work and speeding up fulfilment.
Scalable Operations – As order volumes grow, Selro enables retailers to handle higher demand on Fruugo without increasing operational complexity.
Selro’s onboarding process is designed to get SMEs up and running quickly, with a 14-day free trial to complete setup and testing: Account Setup: Create a Selro account and connect sales channels and marketplaces. Data Import: Import inventory, products, and orders from connected platforms. Configuration: Set up shipping rules, automation workflows, and notifications. Training & Support: Access guidance and resources to navigate the platform and optimize operations. Go Live: Start managing all channels from Selro, with ongoing support for smooth operations. The free trial allows businesses to complete the entire onboarding process and experience Selro’s features firsthand before committing. Selro provides a range of support and resources for customers, including: Customer Support: Email, phone, live chat, and ticket assistance. Free Training Course: Step-by-step guidance to get started and optimize workflows. Knowledge Base & Tutorials: Guides, articles, and video walkthroughs. Training Sessions & Webinars: Live guidance via Zoom meetings. Community Centre: A place to chat and connect with other Selro users. These resources help SMEs set up, optimize, and scale their multichannel operations efficiently.
We use Fruugo API for order and product download and stock updates, and for new listings we use HTTP URL for product creation. Selro helps retailers sell on Fruugo efficiently by centralising orders, inventory, and listings, automating order processing and shipping, and providing real-time inventory updates. This enables SMEs to scale operations, reduce errors, and deliver a consistent customer experience across channels.
