Know Your Business & Seller Verification
Sell with confidence, stay protected!
Fruugo’s Seller Identity & Verification Policy
At Fruugo, we are committed to maintaining a safe, secure, and trustworthy global marketplace for consumers and businesses.
To achieve this, all prospective and existing sellers must undergo a Know Your Business (KYB) verification process.Â
This ensures that we only work with legitimate, traceable, and compliant business entities.
Why Fruugo Performs KYB Checks
- To prevent fraud, financial crime, and platform misuse.
- To comply with global regulations including the Digital Services Act (2023) and anti-money laundering (AML) laws.
- To ensure a transparent and accountable marketplace for consumers.
Information We Collect from Sellers
How We Verify Sellers
We work with leading third-party verification providers to confirm:
Business identity and trading status
Directors and Ultimate Beneficial Owners (UBOs)
Risk Exposure, e.g. sanctions, fraud history
Business Creditworthiness
Identity Documentation & Facial Recognition (in high-risk jurisdictions)
Government-issued ID, Proof of Address or Financial Documentation
Ongoing Monitoring
Once onboarded, we continue to monitor sellers for:
Changes in Company Status​
Sanctions or Adverse Media
Unusual Sales Activity or Patterns
Commitment to Fairness and Transparency
Fruugo applies its KYB policies consistently and in line with privacy laws such as GDPR. We store seller data securely and only share it with trusted compliance vendors or legal authorities when required.
If you have questions about your verification status, please contact your Fruugo Account Manager or email: [email protected]
We reserve the right to suspend or terminate any seller account based on new risk information.
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Launch your global sales today with zero listing fees.
Zero listing fees are charged by Fruugo. Integration partners or other third-party services may have their own fees.