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Feedoptimise is a data feeds management and optimisation platform that helps merchants maximise product feed performance across multiple marketing channels. It provides tools for data feed management, real-time performance analytics, AI-driven feed optimisation and product listing ads management, enabling retailers to monitor and improve ROI. The platform supports creation, optimisation and distribution of product feeds to channels like Google & Bing Shopping, Amazon, eBay, Fruugo, social networks and lots of other channels, with automated rules and AI models to enrich titles, descriptions and categories. Feedoptimise also offers comprehensive reporting and BI features to track item performance and provide actionable insights.
Key features include data feed creation and management across multiple channels, AI feed optimisation, automated enrichment of titles, descriptions and categories, inventory and price synchronisation, real-time performance analytics and reporting, dynamic labeling and segmentation, support for translations into multiple languages, and automated feed delivery via Web URLs, FTP, SFTP or APIs. We provide comprehensive support including documentation, knowledge base articles, dedicated account management, technical support and guidance on feed optimisation and integration. Retailers can access FAQs, training materials and our support team for help with setup, feed issues and ongoing optimisation.
Onboarding begins with creating a Feedoptimise account and connecting the retailer’s e-commerce platform or data source. The retailer then selects the Fruugo template, maps product attributes using presets, and configures feed generation and delivery schedules. Once the feed is validated by Fruugo, the integration is activated. Feedoptimise provides support throughout the process, and most retailers can complete onboarding within one day.
Feedoptimise integrates with Fruugo via channel-specific feed templates that generate product data in the Fruugo format. Retailers can create and map attributes using mapping presets, and the platform automatically delivers updated product feeds through web URLs or server-to-server methods such as FTP or SFTP. The integration automates feed submission and updates inventory and pricing, while orders are retrieved through the retailer’s back office systems. Using Feedoptimise helps Fruugo sellers streamline feed creation and updates, improve product data quality, automate content enrichment and translations and gain actionable insights through analytics. This leads to faster onboarding, better visibility on Fruugo and improved campaign performance.
