To showcase your catalogue to our global audience and maximise your international reach, Fruugo requires a product data feed. This feed is retrieved frequently to keep stock levels accurate and thereby ensure a seamless customer experience. This feed contains the information which the Fruugo system requires to be able to correctly display your products to the customer, correctly calculate the cost (including shipping and sales tax where appropriate) to shoppers in all of the Fruugo countries. Our integration process is designed to make launching on Fruugo smooth, efficient, and hassle free so you can start selling to customers in 40+ countries with confidence. The integration element of the process covers the configuration of your chosen integration method either through one of our third-party integration partners or the creation of your own automated Fruugo feed. Our process is purposely designed to eliminate the possible issues upfront for the benefit of the retailer, the customers, and Fruugo to ensure the best experience for all parties going forward.