Once you have mastered growth in your domestic market, it is time to look overseas, where billions of customers in multiple countries need or want products just like yours.
Often, retailers take a long time to capitalise on this opportunity because they don’t follow the quickest route to launch and grow overseas.
This is where you need Fruugo. Fruugo takes care of all the complicated stuff so you can build your international business in over 40 countries, leveraging the skills your team already have. The only difference is the label that goes on the box when you ship the goods.
The cross-border sales growth opportunity is now. The faster you can make your products available overseas, the sooner you can take advantage of those unserved customers.
Saving your team from having to learn a whole new skill set is a great way to speed up the project’s launch and ensure its success. In this article, we’ll cover how your team’s existing skills can be used with the Fruugo platform to quickly get your overseas sales growing.
Logic and Ordering Skills
If you’re selling via marketplaces as well as your own site in your home country, your team are used to selling the same product in multiple places. They have all the skills necessary to ensure stock information and pricing are accurate in order to maximise sales and margin and minimise customer issues. Adding Fruugo to the mix means adding just one more marketplace.
A Data Management Company will help you streamline the process of getting your product information to each marketplace and control stock and pricing across them. These software systems take one feed of information from your in-house systems and then process the information to get it into the right format for each marketplace you’re sending it to, which can save you a lot of time and money. Many also have reporting and management tools to help you maximise your performance.
If you’re already selling on marketplaces, your team are almost certainly familiar with GTINs (Global Trade Item Numbers), getting hold of them, and using them to manage the products successfully. GTINs are at the heart of successfully managing your products across multiple countries and marketplaces.
Whilst SKUs are customised to fit each retailer’s needs, each individual product only ever has one GTIN that’s used by everyone around the world. That makes GTINs a great way for marketplaces to match the same product sold by different merchants. This improves the customer experience and makes it easier for marketplaces and merchants alike to manage their listings and products.
