Mulwi Shopping Feeds is a Shopify app that helps merchants boost sales by expanding into new online shopping channels. Mulwi automates product feed creation, optimization, and synchronization, simplifying integration with 200+ global sales and marketing platforms.
Mulwi holds the “Built for Shopify” badge and meets Shopify’s highest quality standards for safety, performance, ease of use, and usefulness.
Trusted by 5,000+ active Shopify stores worldwide, Mulwi has over 8 years of market experience and maintains a 5.0/5 rating on the Shopify App Store based on 500+ reviews.
Mulwi is developed by Mirasvit Ecommerce Solutions, a top-5 global provider of extensions for Magento and Shopify online stores.
• Ready-to-use Fruugo XML feed template with all required and optional attributes;
• Category mapping to Fruugo taxonomy with AI suggestions for faster setup;
• Multilingual product feeds via Google Translate, Weglot, or DeepL;
• Multi-currency support using Shopify Markets and European Central Bank exchange rates;
• Feed Quality Control with automatic validation and error checks before submission;
• Automated feed upload to Fruugo via URL for seamless integration;
• Instant inventory synchronization with real-time feed updates reflecting any Shopify catalog changes;
• Product filtering by collection, brand, price, stock availability, and other attributes.
A retailer installs Mulwi from the Shopify App Store with a 7-day free trial. They then create a Fruugo feed with minimal setup using Mulwi’s pre-made XML template. They set VAT rates, select the feed language, map categories to Fruugo’s taxonomy using AI suggestions, and, if needed, customize the template. Finally, the feed URL is sent to the retailer’s Fruugo integration manager for verification. Onward, Mulwi automatically keeps the feed up to date.
The Mulwi team provides free Fruugo feed setup and optimization for retailers. The Mulwi documentation includes a step-by-step Fruugo integration guide available at https://mulwi.com/docs/channels/fruugo/. Retailers can contact our support team via email or schedule a live call for real-time assistance and troubleshooting.
Mulwi provides a ready-to-use XML Fruugo feed, accessible 24/7 via a static URL. The feed contains all required Fruugo attributes, including VAT rate, language code, size, color, and product category mapped to Fruugo’s taxonomy. The app automatically updates the feed whenever the retailer’s Shopify data (prices, stock, product details) changes, and Fruugo simply retrieves the up-to-date file via the URL.
