At Fruugo, our ambition is clear: to grow our global marketplace with the right sellers, the right products, and the right operational foundations. As we continue to expand, working with trusted partners is key to ensuring we scale efficiently without compromising on quality. That’s exactly where our collaboration with Octopia comes in.
Through Octopia’s Merchants as a Service solution, we’ve been able to accelerate seller acquisition in a structured and sustainable way. Octopia supports us across the full seller lifecycle – from sourcing and vetting merchants to onboarding and ongoing performance management – acting as a true extension of our internal teams.
As Octopia puts it, “We are building a smooth and efficient collaboration with Fruugo’s teams, allowing us to onboard the right sellers quickly and set them up for long-term success on the platform.” This close alignment has allowed us to expand our assortment while maintaining strong operational standards and a consistent experience for both sellers and customers.
By leveraging Octopia’s expertise, tools, and established seller network, Fruugo can focus internal resources on strategic growth initiatives, while trusting that seller recruitment and management are handled with care and precision. For sellers, this partnership offers streamlined access to Fruugo’s fast-growing international marketplace, backed by teams that understand the needs of both platforms and merchants.
Early results are promising
“The early results are very promising – both in terms of seller engagement and catalogue expansion – confirming the strong alignment between Fruugo’s ambitions and Octopia’s capabilities.” This momentum is clearly reflected in performance,with Octopia retailer growth increasing by 53% in H2 2025 on Fruugo. These results reinforce our confidence in the partnership and its ability to deliver long-term value.
Looking ahead, this collaboration marks just the beginning. As Camille Marilly, head of customer success, notes, “This partnership is only the beginning. With a solid pipeline of vetted sellers and a structured management approach, we see significant growth opportunities ahead for Fruugo.” Together, we’re laying the foundations for continued marketplace expansion – growing product selection, strengthening seller performance, and ultimately delivering more choice and value to customers worldwide.
Ready to scale your business internationally?
Join Fruugo’s global marketplace through Octopia and start selling to millions of customers worldwide.
