Available Now, Launching 1 January 2026
A more straightforward, fairer and more transparent way to grow your sales
We’ve listened to your feedback and are introducing a new simplified pricing model that makes Fruugo’s fees clearer, fairer, and easier to understand while keeping your overall costs competitive.
What’s changing?
We’ve listened to your feedback and are introducing a new simplified pricing model that makes Fruugo’s fees clearer, fairer, and easier to understand while keeping your overall costs competitive.
To benefit all our retailers and to give you complete transparency on exactly how much you will receive from each Fruugo sale, from 1st January 2026 Fruugo’s fee structure will be simplified, with the current fee structure calculated on the customer price (which includes VAT, price pointing and currency conversion) being replaced by a single flat fee of 20%, calculated on the price you set in your product feed including shipping.
You receive 80% of your listed price back in your currency, regardless of the shopper’s country. Any currency conversions or price variances for different countries are at Fruugo’s cost.
This all-inclusive fee covers:
- Commission
- Payment processing fees
- Traffic generation and marketing investment
➡️ The total percentage fee remains the same. This is not an increase in fees.
This change is designed to make your costs easier to calculate and your margins fully transparent, without raising the amount you pay overall.
What does this mean for you?
✅ Simplicity: One flat fee for everything
✅ Transparency: Always know your exact margin before you list a product.
✅ Predictability: Easier planning and pricing across multiple markets.
✅ Growth investment: Over half of Fruugo’s fee is reinvested directly in marketing and traffic to bring you more customers.
✅ Flexibility: Continue to use the commission dial to boost visibility whenever you want (used by the majority of our retailers to drive more sales).
Why you should act now
We tested this new way of working with a selection of existing Fruugo sellers.
The results showed that, armed with the new clarity about their margins, some sellers began lowering their product prices in their Fruugo product data feeds.
We encourage you to opt in early to the new pricing model, especially if, in response to this change, you are lowering your prices. Here’s why timing matters:
- Peak season opportunity:
- Fruugo continues to invest heavily in marketing throughout the busy season. Lowering your prices now can dramatically increase your visibility and conversion rate whilst we drive the same (or higher) levels of customer traffic to your listings.
- Full margin clarity:
- The new pricing model makes it easier to see your true profit per item, thereby helping you identify where you can price more competitively without compromising earnings.
- Stay ahead:
- Early adopters who align their pricing strategy now will benefit first from the improved visibility and conversion boost.
Next steps
Our new Retailer Terms and Conditions will make the above changes formally effective from 1 January 2026. You may opt in early before 1 January; we recommend doing so now if you’re ready to lower your prices and take advantage of peak-season demand.
We’re confident that this new model will make selling on Fruugo simpler, more transparent, and more profitable, helping you grow your international sales with greater clarity and confidence.
