Lengow is a unified e-commerce platform that helps brands and retailers optimise, distribute, and accelerate their multichannel sales. Since 2009, Lengow serves more than 3,600 brands and retailers worldwide – including Nespresso, Clarins, and Columbia – across industries such as fashion, electronics, beauty, home & garden, sports, and B2B.
The platform connects product catalogues to over 90 marketplaces, 400+ advertising channels, and a wide range of price comparison engines, social media, retargeting, and affiliate networks – all from a single interface. Lengow’s intelligent product suite combines channel execution (NetAmplify for ad feeds, NetMarkets for marketplace management) with market intelligence (NetRivals for competitive price intelligence, NetMonitor for reseller network monitoring).
Built for business users with a no-code, user-friendly interface, Lengow enables retailers to scale across the digital shelf efficiently, automate repetitive tasks, and drive profitable growth without heavy technical resources.
Through its NetMarkets solution and AI Studio, Lengow provides everything retailers need to sell successfully on marketplaces like Fruugo:
– One-click connection to 90+ marketplaces across 45+ countries from a single platform
– Centralised order management with automatic synchronisation across ERP, OMS, PIM, and CMS systems
– Product feed import, mapping, and optimisation (titles, descriptions, categories, images) using no-code rules
– Selective catalogue publishing – control which products, prices, and inventory are listed per channel, adapted to each marketplace’s specific requirements
– Real-time inventory and stock synchronisation to prevent overselling and stock-outs
– Error reports and channel-specific rules to keep listings compliant
– Sales performance dashboards for monitoring activity and results
– Dynamic pricing and buy-box optimisation (via NetRivals) to stay competitive while protecting margins
AI-powered capabilities for marketplaces (Lengow AI Studio):
– AI Category Mapping: auto-matches products to the right marketplace category, cutting manual taxonomy work and category-related rejections
– AI Content Localisation: adapts titles, descriptions, and attributes to each market’s language and culture (true localisation, 12 languages / 30+ regional contexts): ideal for cross-border marketplace selling
– AI Image Compliance: auto-adapts product visuals to each marketplace’s image specs, reducing rejections and boosting conversion
Sellers onboard and scale on Fruugo faster from a single platform: automated feed and order management, AI category mapping to avoid listing rejections, AI content localisation for Fruugo’s international markets, and AI image compliance. Combined with dynamic pricing and performance dashboards, retailers reach 40+ countries with less manual work and stronger margins.
Lengow offers a native Fruugo connector within its NetMarkets solution. Retailers map their catalogue to Fruugo’s categories and attributes once, then Lengow automates product feed distribution, listing updates, exclusions, and centralised order synchronisation back to their store, ERP, or OMS. No manual file handling or IT resources required.
