Top Key Reasons To Sell With Fruugo

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Translate Your Products

Using our translation technology we translate your products into 15 languages

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Convert Your Prices

Be paid in your own currency, yet sell in 15 languages without any risk

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No Joining Fees

No joining or set up fees - only pay when you make a sale


Our Mission

To enable all retailers to sell to shoppers globally offering the widest choice of products from all around the world, in the shoppers' language and currency, displayed through one secure global marketplace.

Our Growth

To date we are now in our 6th consecutive year of sales growth in excess of 100% year-on-year.

In our drive to allow more great retailers from around the world to join us, we have launched partnerships and e-commerce plug-ins for multiple leading platforms including Plentymarkets, Linnworks, Magento, Prestashop, Shopify and many others.

We will continue to accelerate its growth and to constantly ensure its technology is the very best in the world.

Easy Integration with Google Feeds

If you are currently submitting products to Google Shopping (using the standard Google Data Feed specifications) then you can simply send us your Google feed and our system automatically does the rest - we have mapped Fruugo's taxonomy and data structures to those of Google Shopping in all the countries around the world in which Google Shopping operates.

Of course, once we have your product data we can then start generating customers for you. This can be done by either implementing our easy and intuitive Order API, or alternatively by accessing our cloud-based SaaS solution,
The Fruugo Merchant Centre.

Our Partners

We are currently integrated with many platforms including; plentymarkets, Channel Pilot and Visualsoft (as well as many others) and this list is forever growing - making this a more exciting time than ever to be working with Fruugo.

Find out more


Fruugo brings us a lot of extra sales. We can now sell our products all over the world with this easy working system. We love Fruugo! Mark van Zelst

Director, ffshoppen (Netherlands)


We love Fruugo here at Beauty Cloud as it's very simple to load our products on to start selling all over the world, in difficult to target markets. Another great thing is that Fruugo handle most customer service calls themselves and just give us a call to solve tricky issues. It's a great system. Matt

Beauty Cloud


We have wanted to increase our overseas orders for some time and Fruugo have provided the perfect online vehicle to do this. We are reaching lots more shoppers in many different countries and I can only see it increasing further as Fruugo expands. Lee Tracey

Director, Bath and Unwind (UK)


We receive a good number of orders every day from Fruugo from shoppers all over the world. It is an impressive platform, which we would recommend to any online retailer. Alistair Scott

Director, PDK Board Games (UK)


We have worked with the Fruugo team for a number of years and look forward to working together and increasing revenues for many years to come! Someone is always at the end of the phone when you need them and are able to help with enquiries quickly and efficiently. Rebecca Kaufmann

IT Operations Manager, Lakeland (UK)


We have been part of Fruugo since 2010 and the increasing proportion of Fruugo orders now makes them a significant part of my business revenue. Carl Elliott

Manager, Northern Threads (UK)

See All Testimonials

Your Questions Answered

  • There are no joining, set-up, monthly, listing, or marketing fees for all products listed. We charge just 15% of the shopper's basket value (ex VAT) along with a funds processing fee (2.35% of transaction value) which contributes towards Fruugo's payment and transaction processing costs (inclusive of any currency and forex charges).

  • We are currently localised in over 30 countries across the world. These are:
    EU: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden, and United Kingdom.
    Europe (non-EU): Norway, Switzerland, and Russia.
    Rest of the World: Australia, Canada, New Zealand, South Africa & USA.

  • Any business who is registered in one of our 30 countries can sell on Fruugo.

    Please be aware some products are prohibited from sale on Fruugo, these can be seen on our Prohibited Products List.

  • The selling process on Fruugo is easy. Here is a very simple guide:
    1) Sign-up
    2) Supply data
    3) Go live
    4) Receive orders
    5) Dispatch orders
    6) Get paid

  • You only need to supply product data in your own domestic currency and language.

    Our automatic translation technology localises your product information for the shopper across 15 languages and currencies.

  • There are 2 ways to manage orders on Fruugo; either through the Fruugo merchant Centre or alternatively via our Order API interface which provides an automated experience managing orders within your own system.

    Our plugins and some of our partners have Order API pre-built as part of the integration. Why not check these on Our Partners & E-commerce Plugins

  • All customer services queries are handled by our in-house Customer Care team who endeavour to aid the customer throughout their buying experience, only turning to you when additional information is required.

  • There are four simple ways to integrate your product data into the Fruugo system:

    1) Fruugo CSV & XML Feeds;
    2) Partner Integrations (Linnworks, Plentymarkets & Visualsoft);
    3) E-commerce Plugins (Magento; Shopify; WooCommerce; Big Commerce & Prestashop);

Don't see your question? Just ask us!
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