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Fruugo's History

Dominic Allonby and Darren Naylor join forces in 2000 and build online shopping marketplaces for clients such as News International, Autotrader, American Express, Lastminute.com, GMTV, Exchange and Mart, eDirectory and numerous others.

  • Directory Technologies Ltd (DTL) is formed by the pair in April 2008

  • In 2009 DTL acquires MyFaveShop.com from Lord Maurice Saatchi and John Clare (ex CEO of Dixons Stores Group/PC World). Saatchi and Clare join Board of DTL

    • DTL launches Shoppingbank.com as a UK
      marketplace with 1,200 retailers selling to online shoppers in the UK

    • Meanwhile in Finland, Fruugo.com is approaching launch. Investors include Finland's first tech billionaire, Risto Siilasmaa together with Chairman of Nokia and Royal Dutch Shell, Jorma Ollila. Eventually €40 million is invested in building a unique international shopping platform

  • In August 2010, DTL (UK) merges with Fruugo OY (Finland), becoming Fruugo.com Ltd. The enlarged entity, headquartered in Helsinki, focuses all efforts on the Fruugo marketplace platform. Dominic Allonby becomes the CEO and Darren Naylor the CFO

    • Fruugo expands its online marketplace to UK and several European countries

  • In November 2012 the Management team acquires the business and moves HQ, making it a now solely UK company

    • Fruugo launches in a total of 23 countries worldwide

    • An excellent first Christmas trading period under the new Management (Christmas period sales up 200% compared to previous year)

  • Under its new management, the company sets about raising growth funding, strengthening the Board, implementing significant upgrades to the platform and infrastructure, and increasing resource across the organization

    • Another excellent Christmas trading period. Annual sales are again up 200 percent compared to previous year

  • q1:

    Fruugo implements a global Content Delivery Network (CDN), thereby enhancing speed of site in further afield countries

    • q1:

      Fruugo implements online Ticketing (using Zendesk) for all customer enquiries

    • q2:

      Fruugo transitions to world-leading Ingenico Payment systems together with AIB, in preparation for major global expansion

    • q3:

      Fruugo launches a whole new, fully responsive website, optimized for desktop, tablet and mobile, receiving plaudits for ease of use and look and feel

    • q4:

      Fruugo achieves a second consecutive year of 200%+ sales growth yr-on-yr

  • q1:

    The company closes a £1.8 million raising from private investors including Lord Stuart Rose (formerly Chairman and CEO Marks and Spencer) together with former CEOs and CFOs of several major national and international retail businesses

    • q2:

      Fruugo upgrades and expands server and hosting in Helsinki to cope with predicted expansion in traffic and transactions

    • q2:

      Fruugo transitions its CDN to Akamai, the world leaders in Content Delivery

    • q3:

      Fruugo launches Magento plug in and begins beta testing of WooCommerce, Shopify, Bigcommerce and PrestaShop

    • q3:

      Sales volumes continue to grow for a 3rd successive year at 200 percent+ (year on year)

    • q4:

      Launch of new B2B site