Plug-In and Grow


E-commerce Software and E-commerce Platform Solutions Status: live
  • Automated Product / Inventory Feed
  • Automated Order Import and Management


Magento is an open source content management system for commerce websites. The software was originally developed by Varien Inc. of California with assistance from volunteers.

Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which is now the sole owner.

According to research conducted by aheadWorks in October 2014, Magento's market share among the 30 most popular e-commerce platforms is about 30%.

Magento employs the MySQL relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object oriented programming and model-view-controller architecture. Magento also uses the entity-attribute-value model to store data.

Magento provides two distinct platforms, Magento Community Edition and Magento Enterprise Edition. There were also two former platforms, Magento Professional Edition and Magento Go.

User Set Up instructions

The Magento integration allows you to generate a Fruugo XML feed from the Magento platform in the Fruugo format and manage all orders efficiently via the Fruugo Order API.

As a Magento user, to submit your product data to us via the Fruugo Integration extension there are only four simple steps. These are as follows:

i) Sign-up for a Fruugo Account and notify us you are a Magento user.
ii) Using the supplied Fruugo Merchant Centre Username and Password, following the Magento instructions to add Fruugo Integration extension.
iii) Complete the Fruugo Product Feed in Magento using the Fruugo Integration Options.
iv) Your product feed will be verified and approved by Fruugo.