Never Discount Seasonal Products Again

For retailers of seasonal products, the end-of-season sale is a familiar, but often disheartening, ritual. Slashing prices clears stock, but profits shrink alongside the inventory. However, there is a smarter way: embrace the markets about to enter your product’s prime season.

Why crossborder holds the secret

Crossborder selling unlocks a treasure chest of benefits. For a UK retailer selling your inventory of winter coats to Australia, as your winter season ends and theirs is just beginning, allows you to avoid deep discounts and keep your profit margins. Most importantly, by selling at peak season, in both northern and southern hemispheres, you can position your brand as on trend, and avoid the loss of brand value through discounting. 

Categories which perform well

Finding the best products is a strategic game, but as a rule of thumb anything seasonal in nature works, from apparel & accessories to home & garden. 

Seasonal Apparel and Accessories:

• Winter Gear: Ski jackets, boots, gloves, thermals 
• Summer Clothing: Swimwear, sandals, sunglasses 

Seasonal Event Products:

• Sporting Equipment: Baseball gear before spring training, tennis equipment before major tournaments
• Festival Gear: Raincoats and boots for rainy season festivals, ponchos and sunscreen for summer festivals

Other Seasonal Products:

• Gardening Supplies: Seeds, fertilisers, tools (dependent on planting times in different regions)
• Home Improvement: Outdoor furniture, grills
• Seasonal Appliances: Dehumidifiers before rainy seasons, space heaters before cold seasons

Logistics is more important than ever

Logistics still needs consideration, especially for geographically distant markets. It’s important to set clear expectations to your crossborder customers for delivery times and costs. It is vital that you partner with reputable local distributors to ensure smooth fulfilment and don’t lose the goodwill developed with your new audience. 

Crossborder selling is a win-win. Retailers avoid the discount trap and generate healthy profits. Consumers benefit by getting more choice in the products they need. 

About Fruugo

The Fruugo marketplace lets you access up to 45 countries across the globe with one product feed in your local language. Fruugo translates this to 28 local languages for 50m visitors per month, and funds all localised digital marketing to your Fruugo product pages – all on a no sale, no fee basis. Why wouldn’t you try it today?