The ins and outs of selling on Fruugo


Commission is only charged on the Ex VAT Transaction Value of orders. No Commission is charged on any applicable VAT.

There is an additional Funds Processing Fee of 2.35% of the Transaction Value of each completed sale.

Fruugo handles and manages all foreign currency so you are charged the same commission irrespective of where the customer is, and which currency and payment method the customer paid with.

You are always paid in your own currency, net of commission and VAT, as per the example on the right.

As Fruugo is a UK registered business UK retailers are charged VAT on Fruugo Commission and Funds Processing Fees, which is reclaimable as Input Tax along with your other business costs.

You can contact at any time if you have any queries about commission charged.

The Process

  1. Customer places order and pays in their local currency.
  2. You access the order details, deliver the products and inform Fruugo via the Merchant Portal (or Order API).
  3. It is assumed that all deliveries arrive within 1 week of despatch. The Distance Selling / Cooling Off Period is 2 Weeks from date of delivery.
  4. Once a week at midnight Sunday all orders out of their Cooling Off Period are cleared for payment.
  5. Once a week you are paid for your cleared orders, in your local currency, less Fruugo Commission and Funds Processing Fees.
  6. In the same week as payment from Fruugo, you are emailed an invoice for Fruugo Commission and Finds Processing Fees that were deducted from your payment, together with a statement showing the orders included in the payment.

Example Order

Goods incl. Delivery 50.00
VAT (if applicable) 10.00
Transaction Value 60.00
Commission 15%
Fruugo's Commission
(charged on Ex VAT Transaction Value)
Funds Processing Fee
(2.35% of Transaction Value)
VAT on Fruugo Charges 1.78
Payable to Retailer 49.31