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About UK Soccer Shop
UK Soccer Shop are a hugely successful UK retailer who specialise in providing a wide-range of football shirts with options to personalise each with printing. Formed in 2002, the business was initially set up as a bit of a fun and as a side project, fast-forward to the present day and UK Soccer Shop are leading the way and selling to over 40 countries worldwide with Fruugo.
Business Challenge
How Fruugo Helped
Prior to joining Fruugo, UK Soccer Shop faced the dual challenges of diversifying their sales channels and entering new markets, all amidst rising costs and uncertain online selling environments.
UK Soccer Shop have found Fruugo to be a hassle free, risk free service. Noting that Fruugo’s commission only business model means that if their products don’t sell, they aren’t charged. With no up-front costs and support services such as localised marketing and translation into 28 local languages, Fruugo is an invaluable partner when selling to 40+ international markets.Â
UK Soccer Shop also found that having a dedicated Fruugo Account Manager gave them a better experience when compared to other marketplaces they sold on.
If we have an idea to increase sales, we can run it through with them; and if we have an issue, we work together to solve it.
Benefits
UK Soccer Shop increased sales and market presence in new markets, particularly in regions corresponding to particular football shirts sold, e.g. selling French team shirts in France through Fruugo’s localised site.
By leveraging the seller-friendly online marketplace’s global reach, Uk Soccer Shop has been able to secure a stable and consistent sales avenue.
Fruugo gave us an opportunity to provide a stable and consistent level of sales as well as entering new markets.
