Initially, ShopHo’s operations were primarily confined to the United States and Canada. The company’s aspiration to escalate its global presence and explore new markets was hindered by limited exposure and challenges in logistics and customer outreach.

Recognising the need for an expert in global ecommerce, ShopHo started selling on Fruugo. This collaboration was instrumental in educating ShopHo about the intricacies of logistics and customer behaviors in different markets. Fruugo’s platform offered the flexibility of selling to various countries throughout the year, mitigating the impact of regional fluctuations like lockdowns or adverse weather conditions on sales.

We learned a lot from Fruugo about logistics and customers. We have sales throughout the year that can reduce in one country for specific reasons such as lockdown or the weather, but Fruugo allows us to sell to other countries all year round. We have enjoyed working with the Fruugo team, they are really helpful. All other procedures such as payment processing and product uploading are really simple – Moeez Javed, Founder