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About XP Gifts
XP Gifts sell a wide-range of fashion and memorabilia products. With bases in the US and Portugal, they have over 30 years of experience in design, licensing and information technology. In 2019, the family-run business collated all of their combined expertise to begin selling their products online.
Business Challenge
How Fruugo Helped
XP Gifts came to Fruugo looking to grow their international reach, and needed a marketplace that could assist their global expansion and market their products to a wide-reaching and engaged audience.
Marketplaces account for a big chunk of XP Gifts’ revenue. However, they did not want to be overdependent on just one or two marketplaces. To reduce this dependency, they decided to diversify. Enter: Fruugo.
Having integrated onto other marketplaces before, XP Gifts noticed a huge difference with Fruugo – notably they had high quality and personal support during onboarding and integration. Fruugo’s level of support made it possible to complete the integration of XP Gift’s large catalogue (more than 50,000 variants) within two weeks.
Benefits
Immediately, XP Gifts noticed that they were reaching new countries such as the Netherlands, Sweden, Denmark, and others that were not commonly reached with their other marketplaces. Selling online through Fruugo quickly made a significant and positive impact on XP Gift’s business, with European orders nearly doubling after the launch.
