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About Sellatronic
Sellatronic is a Cumbria-based specialist independent retailer that sources and sells hard-to-find items such as retro games and software. Whilst the majority of retailers prioritise newness, Sellatronic offers its customers a wide selection of ‘old school’ video games, DVDs, CDs and more, many of which are now seen as collectible items.
Business Challenge
How Fruugo Helped
With its distinctive offering, Sellatronic had an opportunity to become a leading brand within a select demographic. However, as this demographic was so niche, the company needed to expand its audience outside of the UK and enter the international market.
For many retailers, selling across borders can be an uphill battle as it requires resources and tools that many do not have in order to cope with the various complexities involved. However, cross-border marketplaces provide a solution to these challenges. They offer a global platform to help reach new audiences and grow sales whilst reducing the headaches involved in traditional cross-border trading.
When Sellatronic joined Fruugo’s online marketplace, the retailer was granted access to more than 40 global markets and a world of new customers within their target demographic, and has since enjoyed a fast rate of incremental sales from around the world.
By leveraging the global reach of Fruugo, our sales have rapidly grown, translating to an approximate 400% increase in daily order volume since we started.
Fruugo has removed the operational headaches of cross-border selling, allowing Sellatronic to cost-effectively grow their sales. Fruugo translates seller product details, converts currency and provides localised international customer service, helping Sellatronic’s transactions to go swiftly and smoothly.
Benefits
Since joining Fruugo, Sellatronic has gone from strength to strength, and the company has no plans of slowing down. Selling to a global audience on Fruugo, has allowed Sellatronic to research and analyse different market trends and adapt their selling strategy to cater to various audiences.
For instance, despite Sellatronic being a UK-based seller and the most popular gaming communities being in China, Japan and the United States, most of their Fruugo sales have come from markets that Sellatronic did not anticipate to perform strongly – namely Switzerland, Sweden, and Norway. This unexpected success has made a really positive contribution to Sellatronic’s overall sales and growth.
