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About PBShop
PBShop is an extremely successful British retailer who sell a huge range of books around the world. Operating both independently and on other marketplaces, PBShop came to Fruugo looking for an additional revenue stream and opportunity to break into further overseas markets.
Business Challenge
How Fruugo Helped
With over 20 years selling via online marketplaces, PBShop have very rigorous processes to ensure any new platform meets their benchmark expectations. Fruugo surpassed expectations by offering localised sites, translated for each international market, with one integration. This meant that as an online marketplace, Fruugo was a very cost effective and impactful.
Fruugo works across multiple regions and localises currencies, product listings, advertising and payments. PBShop had been used to so many other marketplaces focusing on one domestic area with limited support for sellers. From day one, Fruugo’s team engaged and focused on supporting PBShop’s growth. This dedication to delivering a good experience is reflected in Fruugo’s no sale no fee model. This gave PBShop’s team peace of mind knowing they could softly launch new products, without fear of upfront fees or covering a monthly fees. With Fruugo, you pay commission only on the items you sell.
Fruugo has given us more direct routes into so many more countries, and really supported our sales into the EU in a post-Brexit world.
Benefits
PBShop’s reach has grown effortlessly due to their access to 46 localised sites. As a bookseller with a virtual supply chain, the number of products PBShop handles is in the millions. That Fruugo has had all of these products translated, at no charge, has been incredibly impactful for the retailer.
By expanding internationally and reaching new customers, PBShop have been able to increase their sales. At the time of writing, they had experienced 65% month on month growth.
