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About LatestBuy
LatestBuy are a highly successful Australian retailer who sell a massive selection of products across an ever-growing number of categories. Founded over 20 years ago, the company is experiencing rapid growth and continues to prove to be a leading reseller of major brands and products.
Business Challenge
How Fruugo Helped
After identifying the fastest way to growth was expanding their international customer base, LatestBuy began looking at marketplaces. Initially, the company faced challenges in establishing a presence on large marketplaces like Amazon and eBay. It was then that they discovered Fruugo.
Fruugo offered a streamlined approach to international selling. By uploading a single set of product information, LatestBuy could simultaneously sell to 40+ countries.
Fruugo makes it easy for us to sell internationally; we upload one set of information and know that from this they will offer our products in multiple countries
One of the most surprising aspects of their experience was the level of engagement and support from Fruugo. Unlike mainstream marketplaces where seller queries often languish for weeks, Fruugo maintained a balanced focus on both customers and sellers, fostering a more responsive and supportive environment. This contrasted sharply with other platforms.
I want to continue selling with Fruugo and see a long-term future for us both – other marketplaces tend to cast you aside without a care but with Fruugo, you’re valued and they show you that you are.
Benefits
The partnership with Fruugo opened doors to markets that were previously inaccessible through Amazon or other platforms. Many of these new markets resulted in unexpected success and demand for LatestBuy’s products. The company found that, with the right strategy, sales volumes on Fruugo could rival those of Amazon and eBay.
By embracing international markets through a supportive and efficient online marketplace, they have expanded their reach and achieved success beyond their initial expectations
A lot of the countries we are able to reach through Fruugo aren’t available with Amazon or other marketplaces – without Fruugo we would never have known what demand and subsequent success we could enjoy in other countries across the world
