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About Iced Out
Iced Out are a highly successful German retailer who sell a wide selection of US fanwear, clothing, headwear and jewellery. Iced Out were introduced to Fruugo by one of our key partners, Channel Advisor, and needed a marketplace that could assist their international expansion and market their products to a wide-reaching and engaged audience.
Business Challenge
How Fruugo Helped
Iced Out came to Fruugo looking to sell in more international markets, and needed a marketplace that could assist their global expansion and market their products to a wide-reaching and engaged audience. Iced Out have been able to reach customers buying on Fruugo from countries they haven’t previously sold to on other marketplaces, such as Saudi Arabia and South Africa.
Benefits
Selling on Fruugo has led to global expansion and increased revenue. Iced Out have been able to reach customers buying on Fruugo from countries they haven’t previously sold to on other marketplaces, such as Saudi Arabia and South Africa. Fruugo has helped Iced Out reach key markets where there is little competition for their products. The return rate on Iced Out’s products have also been very low, which has had a positive impact on the business.
Fruugo’s translation feature has allowed Iced Out to easily translate one set of product information into 28 languages. Whereas on other marketplaces, Iced Out had found they had to repeat this process over and over. The translation and text options with Fruugo have been important in reaching new markets.
