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About Jinjiang Nikai Trading
Jinjiang Nikai Trading are a highly successful Chinese retailer who sell a wide selection of fashionable footwear and fashion accessories. The company has gone from strength-to-strength, with three warehouses across China and a total of 152 employees. With rich experience in cross-border trade, Jinjiang Nikai Trading study the needs of North American and European customers every day, and find products to meet customers’ needs in a short period of time.
Business Challenge
How Fruugo Helped
Jinjiang Nikai Trading came to Fruugo looking to expand their global reach, and needed a marketplace that could assist their international expansion and market their products to a wide-reaching and engaged audience. Jinjiang Nikai Trading decided to sell on Fruugo after their team noticed a lot of Fruugo products in Google Shopping. They have since found as a business they don’t need to spend much money on Google adverts, as Fruugo’s advanced promotion methodology takes care of this on their behalf.
Through Fruugo, more products can be sold in many countries around the world, which has increase sales volumes. Fruugo also allows Jinjiang Nikai Trading to understand the product needs of different international regions, and further adjust the product selection they offer.
Benefits
The immediate benefits have been more sales in more regions, with Fruugo’s daily orders now accounting for a considerable proportion of Jinjiang Nikai Trading’s sales revenue. With their continuous product development and Fruugo’s continuous advertising support, Jinjiang Nikai Trading look forward to this proportion increasing.
