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About Discounted Sunglasses
Discounted Sunglasses specialises in designer eyewear, including sunglasses, frames, and ski goggles. They offer designer eyewear at prices lower than high street and always better than the recommended retail price (RRP).
Business Challenge
How Fruugo Helped
Discounted Sunglasses prides themselves on selling wherever they can safely deliver a parcel. Fruugo has been instrumental in reaching audiences around the world, particularly in Scandinavian countries, a part of the world they hadn’t actively sold to before.
The translation feature whereby Fruugo automatically translates product information to 28 languages has been a valuable aid in growing sales outside of their core markets.
Benefits
Fruugo has been the primary channel for Discounted Sunglasses to test demand in new regions. Besides the success found in Sweden, Norway, and Denmark, Fruugo has allowed Discounted Sunglasses to explore and test new markets globally. This has allowed them to “dip their toe” into new markets with limited risk.
