Skip to content 
About Direct Cosmetics
Direct Cosmetics are highly successful retailers who have been selling an extensive range of fragrance, skincare and beauty products since 1972.
Business Challenge
How Fruugo Helped
Direct Cosmetics came to Fruugo looking to reach new markets for their 2000+ products, with the aim of global expansion and selling to a wide-reaching and engaged audience.
Fruugo gave the retailer unique insight into 40+ international markets, provided localised marketing support, by translating listings into 28 local languages and optimising their Google Shopping listings.
Beyond the day to day selling, the Direct Cosmetics team enjoyed having a dedicated account manager to ask questions to, when issues arose.Â
 We really want to reiterate that Fruugo always has a person who we can talk to. As a seller, we like to be able to communicate with people and not systems.
Benefits
Selling on Fruugo’s online marketplace has led to increased revenue and a deeper understanding of international customers.Â
The use of online marketplaces like Fruugo can simplify the complexities of international selling, offering an effective route for retailers aiming to break into cross-border markets.
