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About Bell Tent Boutique
Bell Tent Boutique is a specialist providing equipment for campers and campgrounds that are looking for a more glamorous outdoor experience.
Business Challenge
How Fruugo Helped
Located in the UK and operating within the outdoor and camping industry, Bell Tent Boutique faced the challenge of expanding its reach across Europe. The company had already developed localised sites for Germany, France, Italy, and Spain, but it was their partnership with Fruugo that catalysed further expansion. Fruugo has helped them expand their reach to other European markets without having to deal with the complexity of further translations of product listings and localise Google Shopping marketing campaigns.Â
This strategic move into using Fruugo’s platform proved to be a game-changer. Bell Tent Boutique could now offer a localised sales channel in 15 European countries, significantly enhancing their cross-border e-commerce efforts. The agility provided by Fruugo allowed Bell Tent Boutique to respond promptly to new market demands.
Benefits
The benefits of this expansion were particularly evident during the COVID-19 pandemic.
Sales on Fruugo [grew] five-fold …[this] was mostly driven by growth in sales from Denmark, Switzerland, Ireland and Norway where sales …increased by well over ten times.
The Fruugo online marketplace now helps Bell Tent Boutique provide a localised sales channel in 15 European countries, this has helped the company expand their cross border ecommerce efforts and respond quickly to new demand.
Bell Tent Boutique’s experience is a testament to how strategic use of e-commerce platforms like Fruugo can facilitate international expansion and respond to dynamic market demands, particularly in times of global challenges like the pandemic.
